2011 McD Japan SpongeBob.jpg

Japanese_kids_got_crazy_after_they_ate_McDonald's

Japanese kids got crazy after they ate McDonald's

Insane_kids_meal_-_Ver._Night_of_knights

Insane kids meal - Ver. Night of knights

A slightly modified ad for the SpongeBob SquarePants Happy Set.

Nick Japan website for the toys]

Nickelodeon SpongeBob SquarePants ran as a Happy Set toy in McDonald's Japan the weeks of January 21 to January 27 and January 28 to February 3, 2011. A t-shirt was available for purchase January 21 to February 12.

Japanese model IMALU appeared at a press event to announce the toys.

There is an internet meme involving this ad called the "Insane Set", a pun on the kid's reactions to the toys and the Japanese name of the Happy Meal. Which is called a "Happy Set".

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